Modern and attractive
Websites we design are meant to grab attention! They are well-constructed, imaginative, and creative while fulfilling a more functional purpose at the same time, relaying a chosen message to a target audience. Whatever the message, choosing the right look for your objective will ensure that the content is presented in just the right light. Our four pillars of design are:
Our web design is based on scientific studies on how people browse web pages and what determines e.g. whether they stay on a site, read all or only part of an article or buy products or not. Eye-tracking research and readability tests are important tools for our web developers. It gives us valuable information on how design elements can serve your customers.
Some websites are more exciting than others, and this experience of excitement is something we strive for. We design for a ‘wow-experience’ that elicits a combination of fascination, pleasant surprise, and desire.
Clean source code
We use verified architecture, the latest technology, and coding best practices. Valid XHTML, secure PHP, SEO optimization and clean, minimal stylesheets are important building blocks of all the websites we develop.
Web design and search engine algorithms are constantly changing. We make sure to design an interface that is perfectly matched with your content. Clean and simple on the surface; laser-focused in the code.
Majority of people are accessing the Internet and viewing websites on mobile devices. We make your website fully responsive to the smaller screens of smartphones and tablets.
We focus on working with academics, value-based enterprises, groups and networks in the arts and education, think tanks, publishers and other organizations that are making a difference.
If you want a redesign of your outdated website or have us create a new one from scratch we can typically have you live within 2-3 weeks, and there are no hidden costs or obligations to take up further services.
Specialized webdesign for authors and scholars
If you have text-heavy content, you want users to read, use novelty to keep their attention and get as many people as possible to read it. Small changes in background colour, text positioning, and new images make the whole thing more interesting to read, increasing the duration of our attention.
Writers, poets and academics
Make your web design simple and familiar. Follow conventions. People have a fixed idea of what an intellectual site should look like. If you go for innovative, unconventional layouts, people are less likely to trust them.
Photographers and colorist
How are you different from the others in your field? Do you communicate that as quickly as possible through typography, images, and design on your website?
Entrepreneurs and designers
Great design gets people to trust you and to stick around. Poor design creates mistrust and makes people leave. Invest in design. It’s what matters the most for pulling users in.
Filmmakers and musicians
Neuroscientists say that novelty promotes information transmission. Our minds gravitate toward novelty. Not only does a novel experience capture our attention, it appears to be an essential need of the mind.
First impressions matter and that is why visual great design is essential. It takes about 50 milliseconds (ms) (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they’ll stay or leave.
Visual appeal and website navigation has the biggest influence on people’s first impressions of the site. When people don´t like an aspect of the design, the whole website is rarely explored beyond the homepage.
Your online presence
It is important to consider your online presence and sometimes it’s time for a new website or to redesign the old one to keep up with changing web aesthetics, technology and implementation. Modern web design is focused, clean, and simple.
The main goal is to communicate the relevant information, not just decorate. The main features are a bold logo, clear website navigation, central layout, 2 columns, separate whole-width top section, large footer, appealing colours, gradients, and general simplicity in presentation.
British researchers analyzed how different design and information content factors influence trust of online health sites. The study showed clearly that the look and feel of the website was the main driver of first impressions. Of all the feedback the test participants gave, 94% was about design. Only 6% of the feedback was about the actual content. The driver of first impressions:
- Design 94% 94%
- Content 6% 6%